DATA | PREDICTION | INSIGHT.
The last two decades has observed a drastic change in Media and Entertainment Industry. The new gadgets and technology has been introduced as sources of entertainment. the social networking sites, mobile apps and availability of hundreds of channels has boost the changes in demands of customers. This forces the media and entertainment industry to stress on creativity. As an analyst we assist our client in following tasks
The customer insight helps to identify customers, their preferences and demographic factors to create the content to be broadcasted.
We collect data from web analytical tools, ad servers and content management systems to do customer analysis. The cluster analysis and factor analysis method is applied on this data base to segregate data in groups according to customer demand. This help our client to create an appropriate content for the particular customer segment.
The availability of hundreds of channels have made it difficult for this industry to broadcast the same content for a long time. The customer have lot of choices now and their demands keep on changing with time.
This problem is inevitable and therefore we provide solutions and software to observe the changes in customer demands and market trend. This helps our client to plan the content , which is innovative and entertaining one.
We collect data from ad servers, sales proposal information and web sites. To analyse this data we use predictive and cluster analytical methods. This analysis helps our client in planning content to gain maximum viewership and also in allocation of budget and pricing strategies for revenue optimization.
The maximum viewership is gained only via designing content that is relevant to customer preferences. We assist our client for creating innovative content by using customer insight and text analysis method to seek customer preferences.
We provide software to monitor changes occurring in customer preferences to serve it as a guideline to our client in content development process. we also provide algorithms and language processing techniques for automatic creation of data index and building library.
Media and Entertainment industry always aim to increase advertising revenues and gain maximum viewership. To attain an edge over the competitors, we assist our client by using data mining technique to plan the most effective way to promote an event or show. We also do ‘what if’ analysis on media mix modelling to get maximum returns on advertising investments.
